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A new fragrance that smells like books

A new fragrance that smells like books 0 umbrella

A new fragrance that smells like books Karl Lagerfeld library

A new fragrance that smells like books lagerfeld

You know print is in danger when it suddenly is exotic enough to inspire a perfume. Designer Karl Lagerfeld — the eccentric creative director at Chanel and Fendi, as well as his own eponymous label — has announced a new fragrance called Paper Passion, which will smell … like books. (Whether it will smell like the freshly printed and bound trade books you find at Barnes & Noble or the musty old things you unearth while rifling through used-book bins is uncertain.) The website BellaSugar reports that the perfume will come packaged in a hollowed-out hardcover tome. Ooh la la.

Lagerfeld has long been known as a voracious reader: His enormous personal library contains about 300,000 books.