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Van Cleef

A Trip Full Of Poetry Signed By a Great Jewelry

Van Cleef  A Trip Full Of Poetry Signed By a Great Jewelry 1 VanCleefPierresCaractereVariations5

 

Van Cleef & Arpels is a French jewelry, watch, and perfume company. Founded in 1906 by Alfred Van Cleef and his brother-in-law Charles Arpels. Van Cleef & Arpels is known for their expertise in precious stones and intricate, whimsical pieces that often feature flowers, animals, and fairies. Their pieces have been worn by style icons such as the Duchess of Windsor, Grace Kelly and Elizabeth Taylor.

 

2-The Oriental Princess  A Trip Full Of Poetry Signed By a Great Jewelry 2 The Oriental Princess

Van Cleef & Arpels is launching its new collection of high jewels in the most stylish city in the world for 2013. The new high jewellery collection focuses on exceptionally rare and colourful stones. The Oriental Princess necklace – one of the highlights of the collection – features 42 flaming-red rubies from Mozambique weighing more than 40ct.

3-Ancolie Précieuse  A Trip Full Of Poetry Signed By a Great Jewelry 3 Ancolie Pr  cieuse

A remarkable old cut D IF type 2A diamond glitters in the Ancolie Précieuse ring, while two emerald-cut Fancy Vivid Orangy Yellow diamonds weighing 9.04ct glow atop a pair of stunning Precious Light tassle earrings.

 

4-advertising-campaign  A Trip Full Of Poetry Signed By a Great Jewelry 4 advertising campaign

 

Every year since 2006 Van Cleef & Arpels has launched a collection of high jewels, giving the esteemed maison the chance to showcase some of its finest gemstones. For over a century, Van Cleef & Arpels has placed great importance on sourcing the finest stones. Beyond the traditional criteria of cut, colour, purity and carat size, its gemologists choose stones for their spiritual quality and the emotions they evoke. These stones, called Pierres de Caractère, are at the heart of every piece of Van Cleef & Arpels high jewellery.

5-Pierres de Caractére  A Trip Full Of Poetry Signed By a Great Jewelry 5 Pierres de Caract  re

 

A real jewelry made for wristles, charming and full of emotion, Van Cleef & Arpels has placed great importance on sourcing the finest stones. Beyond the traditional criteria of cut, colour, purity and carat size, its gemologists choose stones for their spiritual quality and the emotions they evoke. These stones, called Pierres de Caractère™, are at the heart of every piece of Van Cleef & Arpels high jewellery.

 

Watch he work process here in this video.