The lead agency for Pernod Ricard China’s ABSOLUT Vodka brand has launched an interactive campaign as a part of its global platform ‘A
The Absolut Art Collection Tour is about to make its final stop in Shanghai after touring across Asia Pacific over the past few months.
The Absolut Art Collection, a celebration of art, creativity and popular culture, includes works by Andy Warhol, Francesco Clemente, Rosemarie Trockel, Béatrice Cussol and Angus Fairhurst, to name a few.
This will be the last chance to see the collection before it returns to Sweden. The exhibition will run from July 14th to 30th in Longmen Art Projects Shanghai.
To end the tour, the Shanghai exhibition will unveil the ABSOLUT BLANK campaign, a global creative movement that encourages artists and fans to create unique artwork from the “blank”.
It began with the idea “it all starts with an ABSOLUT BLANK.” The global campaign, originally created in collaboration with TBWA\Chiat\Day New York, aims to encourage artists and ABSOLUT fans to fill in the blank, make the ordinary exceptional and the world more vibrant.
Here, Absolut boldly turned its iconic bottle into a blank canvas to inspire artists throughout the world to collaborate and fill it with creativity.
Absolut brought together artists from a variety of disciplines and watched the journey from pure white canvas to exceptional pieces of art.
The Shanghai exhibition will feature the ABSOLUT BLANK collaboration between rising Chinese artist, Lu Xinjian and the multi-talented Musician/Producer, B6.
The two teamed up to create the “ABSOLUTELY A-MAZED” installation from just a blank map of Shanghai’s city streets.
The combination of both artists unique styles and inspiration from the ABSOLUT BLANK concept led to the creation of an artwork filled with colour, structure and sound that captures the inimitable energy of Shanghai.
A series of activities will be held throughout the exhibition period under the theme “It all starts with an ABSOLUT BLANK” including workshops led by artist Mr. Lu and Musician/Producer B6, where art students and ABSOLUT fans will have the opportunity to create art and music scratch.