DISNEY´S GOES FASHION

20/11/2012

 in 

For Christmas, Barney’s New York collaborated withDisney to create this fun and witty video mixing the fashion world with the Disney world. This great 5min video has already had some complaints by people saying that it’s unacceptable to make Minnie skinny blahblah… Watch as Minnie embarks on a fantastical fashion adventure in Paris, where she walks the runway in Lanvin and rubs elbows with fashion-world figures like Linda Evangelista, Daphne Guinness, Naomi Campbell, Lady Gaga and many more.

New York City and Disney World might be located at opposite ends of the country, but last night the two converged on Madison Avenue to unveil Barneys New York’s “Electric Holiday” campaign. In celebration of the holidays, Barneys and Disney have collaborated on a short animated film featuring dressed-up versions of their classic characters alongside cartoon versions of some of fashion’s most famous figures. “They brought their beloved characters and we brought some beloved real fashion work characters,” Barneys’s CEO Mark Lee told The Daily Beast of the collaboration, “It’s truly a dream, and is really all about the magic of Disney.”

As a precursor to the premiere, the store had cleared out an entire floor’s worth of merchandise and redesigned the space with black wall tapestries and tiny filament lights for an “electric” celebration. An array of fried food was plucked by tailored investors along with glassfuls of punch beleaguered with LED ice cubes instead. On display was the limited edition Disney-themed merchandise that Barneys will hawk in the merry months to come, like mouse ears designed by L’Wren Scott and Rag & Bone.

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Shop the collection at www.barneys.com

 

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