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LANVIN & Claridge’s Christmas Tree . 2011

 

“Claridge’s, … , is delighted to announce that our long-time guest Alber Elbaz will be designing the Christmas tree for 2011.  Elbaz is creating a colourful and whimsical design complete with his trademark marionettes dressed in Lanvin-designed Claridge’s hotel uniforms.” Claridge’s Hotel

 

LANVIN & Claridge's Christmas Tree . 2011 Claridges Christmas Tree by Lanvin2

 

“The concept of the Christmas Tree decoration is to create an installation that carries the spirit of Lanvin, an infusion of tradition and modernity at the same time. The tree is to emanate and bring heartwarming joy to all who work and stay as guests at Claridge’s hotel: It’s my way to wish them a very Merry Christmas.” Lanvin Creative Director Alber Elbaz

 

The tree is twinkling with multicoloured baubles (many of which have been handmade in the Lanvin atelier in Paris) garish lights and glittery love-hearts. Elbaz himself is the Christmas fairy – a miniature puppet of the bow-tie wearing designer with sparkly wings sits atop the tree.

 

LANVIN & Claridge's Christmas Tree . 2011 Capture d     cran 2011 12 14    22

 

Round the bottom sit more posh and slightly tipsy-looking puppets clad in silky Lanvin with presents scattered around them. According to the designer it’s his take on the perfect family. The scene is set on Christmas day after lunch, the family has had one cognac too many and are about to unwrap their presents. A Claridge’s maid completes the scene, sporting pearls and a feather-duster giving the scene a Downton vibe.

 

“The House of Lanvin and Claridge’s are synonymous with longstanding tradition and timeless glamour, and we are sure to bring the Christmas magic alive this festive season.” Thomas Kochs, Claridge’s General Manager

 

The tree is about as far from the tasteful-to-a-yawn white-and silver White Company aesthetic as it’s possible to get. Plus it feels very different to the previous Claridge’s trees, which have featured the more fantastical imaginings from John Galliano pre-scandal.

 

LANVIN & Claridge's Christmas Tree . 2011 Christmas Tree by John Galliano for Dior cnt 25nov10 PR

 

This year all the guests of Claridge’s guests left with satisfied tummies courtesy of Claridge’s wonderful chefs (and friendly waiters, whose usual Claridge’s garb was trimmed for the night with red silk bowties flown in from Paris), and clutching neat green boxes full of black and white Lanvin pencils.

 

Let’s say Hello to the Christmas Season with LANVIN and CLARIDGE’S!

 

LANVIN & Claridge's Christmas Tree . 2011 lanvin tree

 

See the video/makeover of this presentation in LANVIN & Claridge’s Christmas Tree | Movie

 

Article by Lisa Moraes