The haute couture house is injecting some French luxe into daily sports by a stylish new range of bicycles. The two new Hermès models of ultra-lightweight carbon filter, each weighing just over 24lbs and available in three colors: charcoal, red, and white, are handmade in France by notable local manufacturer Time for your every-day extravagant usage. Pleasant and elegant,’ Hermès’ François Doré, headed the project of a pleasant and elegant bicycles.
“A sporting life!” has repeatedly come to the fashionable lable, before with their last few releases including the world’s most expensive basketball . So, it’s no surprise that the luxury label’s latest sporting attempt is reminiscent of the iconic Birkin, only on wheels though. The new Hermès bikes feature bull calf leather on the saddles, carry handles and handlebar grips. The bikes also include luggage rack supports.
“We really want to work with people who have a very deep expertise, and wherever possible, we try to find them in France. We set out to make a real bike, not a decorative object. It had to be simple, efficient, easy to use, pleasant and elegant,” explained head of the Hermès Horizons division, François Doré. The piece of sporting equipment in question weighs 11 kilos and is provided with driven transmission, hydraulic disc brakes as well as 8 or 11 gears that are integrated into the rear wheel hub. Lightweight but with a hefty price tag! Hermes launches 24lbs bicycle for nearly $11,000.
Called Le Flâneur d’Hermès and Le Flâneur sportif d’Hermès the bikes seemingly stand true to their name, “Le Flaneur,” meaning “the stroller” or “the dawdler” in French and come in three colors, charcoal, white and red. Priced around $11,000 each, they stroll into stores next month. In addition to a shock-absorbing frame, the bike features belt-driven transmission, hydraulic disc brakes and a choice of eight or 11 gears integrated into the rear wheel hub. It will retail in November in Hermès stores worldwide for 8,100 euros, or $10,750 at current exchange. Prepare for this!
