It takes a lot to get London’s seen-it-all-before fashionistas excited, and if you’re going to drag someone to the deepest depths of East London’s gritty Dalston, it’d better be special. Along comes John Skelton (ex-Harrods and ) and notorious set designer, Gary Card, who’ve transformed a former boxing gym into LN-CC (Late Night Chameleon Café), the concept store’s concept store, and touted as the new Dover Street Market.
The original idea behind the project was to create an all encompassing world, combining the roots of traditional retail twinned with the progressive nature of the online boom. They wanted to achieve this in a way that has never been done before and that will, hopefully, never be subsequently bettered.
“We have covered every single product arena that is important to us, packaging these in the most discerning and well-considered shell possible. From the products, through to our store and website, as well as our packaging and the people who contribute to the project, we have not compromised on one single element of this project. Hopefully, that level of quality and integrity shows through in what we are now presenting.
Within our 6,000 square foot space, made up of seven completely different concept rooms – that move you through all our various moods and influences – we have covered the biggest of the best international designers, as well as the most exciting new fashion talents around. We are also incorporating a vintage sound system into our club space and have a library which is filled with the most interesting, rare and diverse titles around.
We have also collated an abundance of specialist and concise information that will hopefully inspire you and inform you in new and unexpected ways.”
Late Night Chameleon Cafe
18 Shacklewell LaneDalstonLondon E8 2EZ
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