Rolex is one of the most well-known brands in the world. Although it was founded in London (1905), by Hans Wilsdorf and Alfred Davis, Rolex SA moved its base of operations the Switzerland in 1919.
According to Forbes Magazine in 2012 Rolex was ranked N. 57 of the world’s most powerful brands. Being the largest single luxury watch brand, it’s estimated Rolex is producing about 2000 watches a day.
When we mention the name Rolex, we will automatically think of luxury and ultra reliable watches. And actually the brand is considered to be one of the most valuable brands in the world today, with a revenue of billions of dollars.
In the world of today, the watch is a proven timepiece. And the most expensive watch Rolex has ever produced cost $1.16 million.
Rolex has only produced 12 pieces of this 1942 classic. Originally estimated to have a value of around $680.000, this vintage piece was recently sold at a Christie’s auction for $1.16 million.
The watch with a nickel finish and lever movement and silver matte dials, features 17 jewels and pink gold Arabic with baton numerals.