Prada has opened one of its largest stores in the Middle East, in Kuwait, spanning 850sqm over two floors within the Avenues Mall. The second Kuwait flagship, operated in partnership with Al Tayer Insignia, carries a full range of both women and men’s ready to wear, accessories, bags, shoes and eyewear.
Designed by architect Roberto Baciocchi, the Prada Kuwait exclusive store opened on November 19th 2012 at 360 Mall and occupies a total surface of 380 square meters.
The visually striking façade is characterized by a luminous curtain lending the space a refined identity: fitted into the regular geometry of polished steel profiles, the curtain – made of resin – opens to unveil two entrances, the shop windows, the light boxes and the precious and modern display cabinets.
Inside, the luxury boutique is divided in two areas: the first dedicated to women’s bags and accessories with chequered black and white marble flooring, elegant display niches on the walls covered in green fabric, and shelves in saffiano cera with polished steel profiles. The second, of poligonal shape, dedicated to bags and footwear displayed in the classic green fabric boxes.
The clothes, instead, are found in a more “intimate” area, where the softness of the walls covered in green fabric and the contrasting perspex of the displays and of the light boxes make the enviroment glamorous and refined.